New study: Quantitative evaluation of a 16-week social media promotion

During the fall of 2016, we collaborated with Cochrane Child Health, Translating Evidence in Child Health to Enhance Outcomes (ECHO), and Alberta Research Centre for Health Evidence (ARCHE) to develop a 16-week social media promotion plan. The aim of the promotion was to increase user interaction with the TREKK and Cochrane Child Health Twitter accounts and the uptake of TREKK Bottom Line Recommendations and Cochrane systematic reviews. 

Check out this recently published article evaluating the promotion plan via BMJ Open.